The blue flag mark on top of the CI is representing a new shipping culture to prosper bountiful life and protect environment at sea.
The CI was designed in December, 2016.
The SM Group's watermark reflects its long-term management strategy focusing on unrelenting challenge, passion, and innovation. The red symbolizes SM people’s positive attitude toward creative challenge and not being afraid of change or innovation. The shaded part of the SM watermark represents the sunrise, embodying the SM Group's will to benefit the whole world as built on a foundation of customer satisfaction and trust.